If you've developed a content strategy that is attracting people to your site, it's time to turn your attention to turning those visitors into sales. This process is called conversion optimisation.
Before starting any marketing exercise, it is important to do some work on personas. I know that sounds like a bit of marketing speak which you can safely ignore but, in fact, defining your personas is one of the most important marketing exercises you can undertake.
When it comes to SEO, one of the things we advise our clients is that regularly updating their website with fresh, relevant, unique content is hugely important.
A business website always needs written content. It is a mistake to think that once you have a website, that’s it, you can just sit back and let the enquiries or sales roll in...
Content Marketing is a very broad term and there is no one formula which will suit all types of business. Content which is suitable for a business to business relationship, for instance, is very different to content which is better for a business to customer relationship.
You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004. All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.
If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.
If you are using social media for your business, then you already know that maintaining your business social media accounts can take a bit of time. You are probably also spending a fair bit of time wondering what to post, often not finding the time or the inspiration to keep your profiles as up to date as you would like.
You may remember the promise of Mobilegeddon and the dire warnings of the impact that would have on your website’s Google ranking if your website was not responsive.
If you are a small business owner or manager, I am prepared to bet that , one, you are used to multi tasking and, two, you don’t have a lot of spare time - sound familiar? Read on to find out what you could achieve in an hour a day...
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