Pay Per Click Marketing

41%

On average, 41% of clicks go to the top 3 paid ads on the seach results page.
(Wordstream)

300%

Display advertising has proven to increase traffic to websites by 300%.
(Visually)

50%

PPC visitors are 50% more likely to purchase something than organic visitors.
(Unbounce)

Pay Per Click Advertising & Google Adwords

Pay per click advertising is a great tool to build site traffic quickly and is helpful to get your site to the top of the page in Google search..

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.. Especially if you are still trying to improve your organic search ranking, which can take some time.

Increased traffic to your site is always welcome, but it is important that paid traffic converts - otherwise Pay Per Click advertising can turn out to be an expensive waste of time.

Keyword Research & Planning

Initial keyword research is the first step. The Google Keyword Planner offers the opportunity to understand search volumes, likely cost and competition for your chosen keywords.

Budget

If your chosen keywords are in a very competitive field, they will be expensive, this could eat through a modest budget fairly quickly. Thinking about being more specific or about longer tail keywords may help.

Copy

You have relatively little space to get your message across and so ad copy needs to be well targeted, otherwise you can find yourself with a high number of clicks but not enough conversions.

It may be best for you to have a number of highly targeted adverts instead of a single one.

Landing Pages

Generating the clicks through to your website is the easy part, however if those clicks don’t convert into customers, it's money wasted. The key to a successful campaign and a good ROI is a strong offer on your landing page leading your customers to the action you want them to take. Often, it is appropriate to have unique landing pages for specific adverts.

Analysis

Like any form of digital marketing, it is important to regularly measure results. Ongoing campaign management means looking at click through rates, individual ad performance and conversions and making any necessary refinements to optimise the success of your campaign.

Pay Per Click Marketing

Our solution

Undertaking thorough initial research before setting up your campaign is the key to success.

We do this by looking at your business, your motivation for utilising Pay Per Click, keyword cost and competition, and your target audience to ensure that your ad campaign delivers the results you want as well as value for money. 

Following our initial research, we will provide a campaign strategy helping to maximise your budget by looking at keyword competition, preparing persuasive ad copy and campaign specific landing pages if required.

Monthly reporting and performance analysis ensures your campaign remains effective throughout.

Feeling inspired?

For more information on our Social Media Marketing services contact us online or call us on 01884 214111 - we love to chat!

Want some more advice? Contact us on 01884 214111


Contact Rumble

5b Oaklands Court
Tiverton Way, Tiverton
Devon, EX16 6TG.
T: 01884 214111
E: info@wearerumble.co.uk

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