Content means keywords...
Website content should take into account the intention of the searcher in terms of the information it provides.
A web page which is useful and relevant to the searchers intent is likely to have a low bounce rate and a high dwell time – both indicators of the quality of the content. Another ranking factor which favours high quality content is page authority, specifically backlinks which are also seen as an endorsement.
Keywords on their own are becoming less relevant in terms of optimisation, Instead, it’s better to think of keywords as topics. Search engines now look beyond the words of the search and instead attempt to focus on the purpose behind them. When you write content with your website visitor’s objectives in mind, that content is likely to be rich in keywords and key phrases.
For many people, the idea of sitting down and writing a blog post or website editorial content is a nightmare.