Creating well written and properly researched content which has been written with your website visitor’s intention in mind takes a lot of time, especially if you are not a natural when it comes to writing. It is however, time worth spending. According to Google’s own stats, 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. If you are able to offer potential customers the information they need to make their online purchase through your content, they are more likely to return to you when they are ready to make a purchase.
Unfortunately, a fair percentage of businesses are still not on top of content creation and there are plenty of good reasons why a lot of companies struggle with it, lack of time, lack of skill and lack of inspiration being just a few. There are also plenty of good reasons why, even if you don’t do anything else, you should be prioritising content in your online marketing!