Email Marketing

82%

is the average open rate for a welcome email.

50%

of emails with personalised subject lines have higher open rates.

49%

of consumers said they would like to receive weekly promotional emails.

Simple & cost-effective

Email marketing is one of the easiest and most cost effective forms of marketing in terms of return on investment with some sources citing a ROI of up to £40.00 for every £1.00 spent.

Of course, these figures are open to interpretation, but the fact remains that email marketing is some of the most cost effective as it can be automated to a large extent, keeping costs at a minimum.

You can send the same information to an almost infinite number of customers and potential customers at the click of a link. If you are able to effectively email your existing customers and website users with timely and relevant offers, you will not only increase loyalty in your customers, you will also enjoy the benefits that come with increased sales.

email icon

Performance & Mobility

Email marketing suffers from being seen as less exciting and edgy than some other social media and inbound marketing channels.

However, despite its less glamourous image, it out-performs many other inbound strategies in a number of areas.

With estimates that, depending on the industry, up to 60% of emails are opened on a mobile device and the number of mobile internet users growing ever larger, your message can be delivered to your customers, wherever they are.

As many as one-third of employees report checking their business emails at least once an hour, this is true even when they aren’t working.

This email statistic is significant as it shows that customers may be willing to read your emails even if they aren’t sent at common times.

Promotional Content

Social media users have less tolerance for promotional content, as opposed to email users who, by and large are happy to receive promotional emails.

In fact, special offer email marketing is amongst the most effective in terms of ROI with 49% of consumers saying they are happy to receive weekly promotional emails from their favourite brands. People are twice as likely to sign up for your email list as they are to interact with you on Facebook.

Personalisation

Personalisation in marketing pays dividends. Experian reported personalised email having transaction rates at 6 times higher than non-personalised emails.

You can personalise email even whilst sending the same thing to your entire mailing list as well as using segments to further refine and send highly targeted messages to selected subscribers based on their previous behaviour and their interests. Personalised email can also be used as a very effective re-engagement tool for old or lapsed customers.

Analytics

Most email marketing software will enable you to effectively track and analyse your campaign performance by offering information on open rates, click throughs and more.

You can also track sales directly from email so working out what is effective is simple. Version testing emails and putting your findings into action is something which can be actioned quickly and easily. Getting meaningful ROI data from Social media on the other hand is tricky at best.

Automation

Your email campaigns can be easily automated so that they keep working, even when you are not.

The ability to target and segment your email audience means that you can create automated email campaigns which are relevant and timely.

Whether you segment based on subscriber behaviour, purchase history or demographics will depend on your business.

How can Rumble help?

We can help you to make the most of the power of email marketing.

Whether you are looking to set up a one-off email marketing campaign from scratch, need some help in setting up campaign specific landing pages, working with email automation and workflows, AB testing, or you just can’t find the time to keep in regular contact with your subscribers the way you would like to - Rumble Digital Marketing can help.

We can work in wide variety of platforms if you already have an active mailing list or advise on a suitable platform if you need to get one set up, including the provision of website forms if needed. It is even possible to automatically create email newsletters directly from your online blog content

Email marketing download

For more information and tips to get you started with email marketing download our free guide to ‘effective email marketing’

Want some more advice? Contact us on 01884 214111

Contact Rumble

5b Oaklands Court
Tiverton Way, Tiverton
Devon, EX16 6TG.
T: 01884 214111
E: info@wearerumble.co.uk

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