Out-perform
Email marketing suffers from being less exciting and edgy than the more prominent social media and inbound marketing channels but it out-performs them for a number of reasons.
Mobility
With estimates that up to 53% of emails are opened on a mobile device and the number of mobile internet users growing ever larger, your message can be delivered to your customers, wherever they are.
Promotional Content
Social media users have less tolerance for promotional content, as opposed to email users who, by and large are happy to receive promotional emails. In fact, special offer email marketing is amongst the most effective in terms of ROI.