Video Marketing

90%

A study by 3M found that 90 percent of information sent to the brain is visual.

73%

Video currently makes up 73 percent of all internet traffic.
(Cisco Visual Networking Index)

82%

By 2021 it is forcast that this will grow to 82 percent.
(Cisco Visual Networking Index)

Beware of content overload

When creating content for your site, it is important to think about the capacity for users to digest information.

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You have a message and you need to get that across but beware of content overload, specifically of using too much text.

Content overload or information overload is a modern phenomenon, we are bombarded with information from multiple gadgets, constantly throughout the day, and, as a result, some studies suggest that our attention span has become shorter. This can lead to your message being lost.

Video Marketing

Visual content is best

Video is a great addition to your website as it offers a more engaging way of providing information without relying on too much text.

Research by Nielsen Norman Group estimated that on average, only 28% of website text will get read, and more likely only around 20% of the text will be read. By contrast, 65% of website users will watch 75% of an online video.

A study by 3M showed that 90 percent of the information sent to the brain is visual, and visuals are processed 60,000 times faster than text.

Video is an important channel for on-site conversion with video already making up 73 percent of all internet traffic, according to Cisco’s 2016 Visual Networking Index, and it’s forecast to grow to 82 percent of all traffic by 2021

Our solution

We use an online video platform which has allowed us to create short animated videos in a variety of styles, including whiteboard explainers, cartoons, animation and contemporary infographic style videos.

Being able to produce these kinds of videos without using a specialist video production company has made video a viable marketing channel for smaller businesses who don’t have a big budget and crucially, want to publish something quickly. Just tell us what you want to say and we’ll do the rest.

Whatever your style, we can create a custom video with or without a voiceover to complement your website.

Feeling inspired?

For more information on our Video Marketing services contact us online or call us on 01884 214111 - we love to chat!

Want some more advice? Contact us on 01884 214111


Contact Rumble

5b Oaklands Court
Tiverton Way, Tiverton
Devon, EX16 6TG.
T: 01884 214111
E: info@wearerumble.co.uk

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