It’s no surprise then, that a huge number of business owners, and employees within small businesses, have to wear multiple hats, from accountant to HR manager to marketing guru. Inevitably, some of those hats receive less attention than others.
Businesses have to continually adapt and change to suit the environment of the time and this has never been truer than now, when new technology and different platforms continue to emerge. The online environment, in particular, is fast moving and keeping up to date with innovations in website design, online apps, search engine optimisation and social media can feel like a job in itself. This is especially true if it is not part of your normal skill set.