The principles of inbound marketing.
An understanding of the principals of inbound marketing are an essential part of creating a content strategy. As is an understanding of the marketing funnel. As many as 75% of the visitors to your website are accessing content whilst in the research phase of their journey. Moving towards making a purchase of goods or services online. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Source: HubSpot).
For more information on the principals of Inbound Strategy and how it brings visitors to your website – see www.wearerumble.co.uk/help/i-dont-know-where-to-start.
Start by defining your goals.
There is no point is churning out digital content if you don’t have a clear idea of what you want your marketing efforts to achieve in terms of your business goals. This is generally more nuanced that ‘I want more customers’ and depends what your website’s main function is. For some, their website is a straightforward commerce site and the goal is to sell more products. For others, who do business in their physical location, the purpose of the website is different, to raise awareness of your business and perhaps get people though the door. Some may simply want sign-ups via their web pages. Having a clear idea of this before you start is essential.